Magazines always bang on about their readership
profiles, sometimes this information is correct, sometimes it’s misleading,
but it’s nearly always information provided by specially conducted sample
surveys of purchasers or subscribers - not the entire readership. At Bailgate
Independent WE
KNOW exactly where the bulk of our magazines go. We do deliver quantities
to newsagents, hotels and cafes, but the majority are delivered to the
same addresses, every month in the mainly business and affluent areas of
Lincoln and Newark. IT WORKS - See what some of
our advertisers say:
“The
Bailgate Independent continues to be a really effective media for us in
terms of reaching our target audience. The magazine has excellent recall
amongst its readers and an ever growing circulation. We find that through
placing adverts, providing regular news stories

and editorial coverage the publication
generates a high level of reader interest. We have advertised for a number
of years and have seen the Bailgate Independent go from strength to strength.
”
James Pinchbeck, Marketing Partner, Streets Chartered Accountants
(A UK top 60 accountancy firm)
“I first approached
Tony in 2004 when the Bailgate Independent was a slender 16 Page publication.
Bang & Olufsen became the magazine’s first advertiser not actually located
in the Bailgate area. Some seven years later the Independent is the only
local magazine we advertise in, it continues to be delivered to the “right
locations” and we are delighted to maintain our professional relationship.
”
Gavin Syke,s Owner,
Bang & Olufsen Lincoln.
“Since advertising
our business - Millcraft Interiors - in The Bailgate Independent we have
noticed a significant increase in new enquiries and subsequently new business

as a direct result. Using the Bailgate Independent has been of great benefit
to us in helping us to raise our business profile within the Bailgate area
and local community.
”
Corrine Mill, founder and owner of Millcraft Interiors.
“The Bailgate
Independent has become an advertising essential for

both businesses - because
it works -it’s that simple. ‘Come to Life’ is in an unusual location in
Lincoln and as a direct result of our presence in the magazine, we have

new customers finding us every month. Tony and the team are our first choice.
”
Maria Diamond, Owner of Come to Life
(Lincoln and Stoke) and Bling (Lincoln
and Leeds).